Klose Joins Tencent EA FC for Shenzhen Event! Exclusive Card Unveiled!

Klose Teams Up with Tencent for Exclusive EA FC Online Card Debut: Major Shenzen Event Unveiled

Joined by Miroslav Klose, we embarked on a thrilling journey to China to participate in the EA FC Online event in Shenzhen, where the new player card of the German World Cup champion was unveiled. An impressive 30-meter jersey featuring Klose adorned a skyscraper, attracting considerable attention. The event offered a diverse program held in a shopping mall, where Miro had to tackle various challenges, ranging from shooting goals to cooking contests and table tennis matches. Select fans also had the opportunity to take photos with him. A highlight was undoubtedly the match at EA FC, where his exclusive player card was revealed.

Beyond the event, we were invited by Hashtage Sport to exciting excursions to Guangzhou and Macau, where we got to explore the cities and immerse ourselves in their unique cultures. An unforgettable experience that made the trip truly memorable!

Connecting Chinese Brands with Ideal Ambassadors in Europe

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ENGAGEMENT

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VIEWES ON LIVESTREAM

120K

MENTIONS

CHALLENGE

Miroslav Klose shines brightly in China, where he enjoys widespread popularity and profound admiration. Tencent’s aspiration was to bring him to China for the launch of his exclusive card, an endeavor aimed at amplifying the game’s presence in the region while offering local fans an unparalleled experience. Additionally, the challenge encompasses the task of further enhancing Klose’s renown in China, solidifying his status as a cherished figure among fans.

Beyond ensuring top-notch security, the paramount objective is to orchestrate a meticulously planned event that not only satisfies the players and the brand but also exceeds their expectations. Collaborating closely with Hashtage Sport, our mission is clear: to curate an extraordinary campaign that leaves an indelible mark on the hearts of fans and elevates the gaming landscape to new heights!

STRATEGY

Elevating Brand Awareness and Popularity through Unforgettable Experiences!

Our primary focus was on providing Miroslav Klose and his family with the best possible experience. Central to our strategy was the event itself, with the goal of garnering as much attention as possible to increase brand awareness in China. To achieve this, we streamed the event on Tencent’s platforms and invited various influencers to participate, ensuring maximum exposure. It was imperative that everything aligned seamlessly for Miroslav, so we collaborated closely with Hashtage Sport to create a tailored program that met his needs, a task they executed exceptionally well.

Beyond the event, we were invited to Macau, where we celebrated the New Year at the Wynn Palace. In Guangzhou, we had the opportunity to meet many prominent figures and fans, further boosting Klose’s popularity. A highlight was a friendly match played with Chinese national players and influencers, which significantly elevated Klose’s profile in the region.

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RESULTS

Klose's China Triumph: Social Media Storm, Millions Engaged, New Opportunities Arise!

The China tour and event proved to be remarkable successes, leaving a lasting impact across social media platforms. Topics, hashtags, and user-generated content featuring Miroslav Klose flooded feeds, sparking widespread engagement. With over 500k viewers tuning in to the live stream, and videos amassing millions of views, the event captured significant attention.

The tour itself was equally impressive, drawing crowds and generating substantial buzz in each city visited. Miroslav Klose’s genuine rapport with fans resonated deeply, as captured in numerous trending images and videos showcasing his interactions and heartfelt appreciation for the warm hospitality extended by the Chinese people.

Beyond bolstering Klose’s popularity in China, the campaign also opened doors to exciting new cooperation opportunities, while simultaneously capturing the attention of notable brands eager to align themselves with his impactful presence.

2M+

ENGAGEMENT

3M+

ViEWERS ON LIVESTREAM

120k

MENTIONS

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