Showcasing Get Your Guide’s Best Travel Adventures on TikTok and Instagram

Creating Memorable Travel Experiences!

Our recent campaign with GetYourGuide has been a significant success, driven by our team at Mative. Leveraging our extensive network and expertise, we reached a wide audience and showcased the incredible travel opportunities that GetYourGuide offers. This major campaign on TikTok and Instagram engaged top content creators who shared unforgettable experiences, highlighting the unique adventures available through GetYourGuide.

GetYourGuide encourages you to move beyond standard tourist paths and create journeys tailored to your desires—full of memorable moments. Whether you’re uncovering hidden gems in your hometown, exploring the natural beauty of a new destination, or finding new passions on a weekend getaway, GetYourGuide enables you to craft experiences that leave a lasting impression.

This campaign inspired creators to share their personal stories and unique moments with their communities, illustrating the diverse and enriching adventures that GetYourGuide offers. Thanks to Mative’s insights and network, we executed this campaign with precision, ensuring that each influencer’s contribution was impactful. We invite everyone to join in and share their journey, inspiring others to explore the extraordinary with GetYourGuide

Transforming Ideas into Impactful Campaigns: Mative and the GetYourGuide Journey!

13M+

IMPRESSIONS

11M

REACH

10

INFLUENCER

CHALLENGE

Expanding Reach While Keeping Costs Low.

Our campaign for GetYourGuide presented several key challenges that required strategic execution and careful planning. One of the main hurdles was finding the right creators. We needed influencers who could not only deliver high performance but also authentically showcase unique experiences through the GetYourGuide app. It was essential to select creators whose content could highlight the app’s offerings in a compelling way and justify their fees, ensuring that their contributions were both impactful and cost-effective.

Another critical challenge was achieving our predefined Key Performance Indicators (KPIs). A major goal was to maintain a lower Cost Per Mille (CPM), ensuring that our campaign reached as many people as possible within the allocated budget. This required constant optimization and effective management to strike a balance between broad reach and cost efficiency.

Additionally, expanding our audience through social ads was a significant objective. We aimed to use these ads to discover and engage new demographics, extending GetYourGuide’s reach beyond its current user base. This involved not only attracting new users but also ensuring that our content and messaging were appealing and relevant to these new potential customers.

Navigating these challenges was crucial to the success of our campaign, demonstrating our ability to execute and manage complex marketing strategies effectively.

STRATEGY

Maximizing Impact and Efficiency. The GetYourGuide Campaign Triumph!

Our campaign for GetYourGuide was centered around a strategic approach designed to maximize impact and cost-efficiency. We began by selecting cost-effective, high-performing creators. We focused on influencers who delivered excellent value and had a proven ability to create engaging, high-quality content. Their storytelling skills and authentic representation of GetYourGuide’s unique experiences were key to capturing audience interest.

Utilizing Mative’s extensive network, we tapped into strong relationships with a broad pool of creators. This allowed us to negotiate competitive rates and work with top talent at optimal costs, ensuring our campaign was both impactful and economical. Finally, we concentrated on producing high-quality creatives for social ads. Our goal was to generate versatile content that could engage organic followers and attract new audiences through targeted social ads. 

These visually compelling and story-driven ads helped extend our campaign’s reach effectively. By combining these elements—strategic creator selection, network leverage, and versatile content creation—we met our campaign goals successfully, driving broad engagement and attracting new users to the unique experiences offered by GetYourGuide.

RESULTS

From High Engagement to Audience Growth:

Our GetYourGuide campaign was an outstanding success, characterized by exceptional reach, high engagement, and significant audience growth. By expertly blending organic influencer content with targeted social ads, we reached an enormous and diverse audience. This synergy amplified our message and enhanced visibility across platforms.

Engagement was notably high, with audiences actively liking, commenting, and sharing our content. This vibrant interaction fostered a strong community around GetYourGuide’s unique offerings and contributed significantly to the campaign’s success. We produced a rich variety of content that appealed to different segments of our audience. This diversity was crucial in attracting new users to GetYourGuide, showcasing a broad range of experiences that catered to various interests.

Our strategic mix of influencers, including both large and smaller creators, proved highly effective. Larger influencers provided extensive exposure and credibility, while smaller creators brought authenticity and niche appeal. This balanced approach allowed us to connect with both wide and targeted audiences.

In summary, our campaign achieved remarkable results through strategic influencer selection, diverse content creation, and a harmonious blend of organic and paid efforts. The success of this campaign underscored the power of our strategic planning, driving broad engagement and expanding GetYourGuide’s user base.

13M+

FOLLOWER INCREASE

11M

REACH

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INFLUENCER

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