ATHLETES MARKETING

Our company's philosophy centers around creating worldwide connections between leading brands and the most celebrated athletes.

We create sports marketing strategies that align with brands' wider business goals.

At Mative, our passion and expertise in forging deep connections within the sports world are unparalleled, especially in the football segment, where we’ve established a significant presence. By working intimately with athletes, their families, and agents, we focus on enhancing and protecting personal brands. Our mission is to globally unite athletes with prestigious brands, showcasing our deep understanding of the athlete’s realm and the branding landscape.

Behind every strong campaign is a great strategic approach. From concept to delivery, our strategic approach to sports marketing begins by looking at the wider brand strategy and how best to communicate your brand. We organize thought-provoking strategy sessions in order to achieve the most effective route to delivering on KPIs.

Our expertise covers a broad spectrum of sports beyond football, encompassing Formula 1, tennis, boxing, basketball, Esports, and more. It’s our passionate and precise engagement with sports audiences across these disciplines that establishes Mative as a frontrunner in sports marketing, highlighting our singular focus and distinct specialty.

7 YEARS +

Performance Data

2k +

Campaigns Delivered

20k +

Tracked Posts

OUR PROCESS

01Sports Marketing

At Mative, we pride ourselves on possessing a broad portfolio of athletes across a variety of sports, including football, boxing, basketball, and Esports. Our expertise lies in identifying and recommending the best assets for your needs, providing tailored advice to ensure your brand connects effectively with your target audience. We collaborate closely with brands to leverage our extensive network of athletes, ensuring the optimal match for your sports marketing strategies and campaigns.

02Brand Communications

Through our constant interaction with athletes, we gain deep insights into how different content and communication strategies resonate with sports audiences. This insight, derived from a wide range of data, enables us to offer our clients unparalleled advisory services. 

Our dedicated partnerships team focuses on forging the most authentic and valuable connections in the sports industry, ensuring that we provide the best possible guidance to our clients.

03Strategy Developement

At the heart of every successful campaign lies a robust strategic foundation. Our method for sports marketing starts with an in-depth analysis of the overarching brand strategy, focusing on the most effective ways to represent your brand. We conduct engaging strategy sessions aimed at uncovering the most efficient pathways to meet your Key Performance Indicators (KPIs). From the initial concept to the final execution, our strategic process ensures that your campaign is not just strong, but impactful.

04Paid Media

Central to our approach is the effective execution of marketing campaigns, with a special emphasis on optimizing campaign budgets through strategic use of targeted paid media efforts. This strategy is greatly enhanced by combining the appeal of footballers with our paid media activities, ensuring a powerful synergy between our production team’s assets and the paid media campaigns. Our expertise lies in skillfully allocating media spending budgets to engage precisely with the desired target audiences, maximizing the impact and reach of each campaign.

05Insight

Building an effective strategy is virtually impossible without the foundation of insight and data. Leveraging our extensive experience in campaign management, data collection, focus groups, and industry analysis, we craft highly effective sports marketing strategies and campaigns. Our access to comprehensive insights enables us to pinpoint where campaigns are delivering the most significant return on investment and identify opportunities for enhancement. This data-driven approach ensures that our strategies are not only informed but also optimally aligned with achieving measurable results.

Check out some of our latest work

OTHER SERVICES

01

Influencer Marketing

As your strategic partner in influencer marketing, we go beyond the typical agency role. We develop tailored strategies aimed at achieving your specific goals, launching innovative campaigns that deliver tangible results. Our method involves careful planning and execution to authentically integrate influencer communities with your brand, ensuring a natural connection to various niches and subcultures across social media platforms.

02

Paid Social

At Mative, our in-house team excels in paid social advertising alongside organic social and influencer campaigns, ensuring your brand’s content captivates more of the right audience.

Elevating our strategy, Mative uniquely executes paid ads through both brand and influencers’ channels across essential social platforms. This potent mix amplifies your message with the authenticity of influencer endorsements, driving significant outcomes like enhanced reach, brand affection, sales, or app downloads.

03

Social Media Strategy

At Mative, our social strategists collaborate with brand partners to craft unique and engaging creative concepts for social media. From PR stunts and experiential events to out-of-home activations and influencer campaigns, we blend data-driven insights with innovative execution to elevate your brand. Additionally, we offer strategic guidance on overall social media and brand strategies for a cohesive and impactful brand presence.

04

Content Production

Mative combines video production, design, and VFX expertise with strategic campaigns to create impactful branded content for social and digital platforms, showcased on our YouTube channel. Mative crafts engaging content for omnichannel campaigns, commercials, and global brand experiences, leading in media innovation and audience engagement.

05

Augmented Reality Filter (AR-Filter)

At Mative, we are renowned for our creativity and expertise in designing and conceptualizing unique AR filters, setting us apart in the digital landscape. Our team specializes in creating a wide range of AR experiences, including face filters/lenses, mini-games, product visualizations, group effects, and advanced scripting. These innovative AR solutions enhance user engagement and offer immersive brand experiences, making Mative a leader in AR filter development.

06

Social Media Management

At Mative, we provide comprehensive social media channel management across essential platforms tailored to our clients’ needs. Our team of Social Media Managers and Community Managers collaborates closely with our Paid Social, Strategy, and Content Production departments to craft and implement custom social media strategies for brands in various industries. 

This holistic approach, coupled with our expertise in influencer marketing, empowers brands to expand their social media presence and enhance engagement effectively.

GET IN TOUCH

Ready to elevate your brand on social media and with influencers? Let's talk about your goals! We'll help you engage audiences, grow your brand, and meet your targets.

HAMBURG

Neue Burg 2,  20457 Hamburg, Germany 

MUNICH

Entenbachstr. 14,  81541 Munich, Germany 

LONDON

SOON

ISTANBUL

SOON