Romina Palm: Leading the 'Make Them Look' Campaign for Crocs

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Romina Palm: Leading the 'Make Them Look' Campaign for Crocs

MAKE THEM LOOK - TO CREATE A MORE COMFORTABLE WORLD WITH CROCS

Romina Palm has emerged as the vibrant new face of Crocs in Germany, steering the “MAKE THEM LOOK – TO CREATE A MORE COMFORTABLE WORLD WITH CROCS” campaign with her dynamic energy. This partnership focuses on introducing the Crush collection, featuring the novel Crush Slide, which is designed to resonate with contemporary fashion trends while appealing to all genders. The campaign aims to amplify Crocs’ market presence by boosting sales, enhancing customer engagement, and attracting new buyers, all through the lens of urban chic and expressive individuality.

Romina’s unique blend of vibrancy and eccentric confidence perfectly aligns with Crocs’ ethos of celebrating bold self-expression and innovative comfort. Together, Romina and Crocs are set to redefine comfort and style, making a significant impact on the German market by merging the latest urban fashion sensibilities with unparalleled comfort.

Creating the Perfect Match in Style!

Platforms

Services

2M

VIEWS

100k

ENGAGEMENT

1.7M

REACH

CHALLENGE

Seeking the Ultimate Ambassador

In our latest campaign, “MAKE THEM LOOK – TO CREATE A MORE COMFORTABLE WORLD WITH CROCS,” we embarked on a thrilling quest to find the perfect face for Crocs’ new Crush collection. We were searching for someone who embodies the collection’s spirit, resonates with the latest fashion trends, appeals to all genders, and can communicate our message with a wide-reaching impact. Our goal? To amplify Crocs’ presence, boost sales, engage customers, and attract new enthusiasts through a blend of urban chic and expressive individuality.

We turned to our extensive portfolio at Mative, where we excel in identifying what truly resonates. The challenge was not just about finding a model but discovering a personality that mirrors Crocs’ ethos of bold self-expression and innovative comfort. The mission: to redefine comfort and style by integrating urban fashion sensibilities with unparalleled comfort, making a profound impact on the German market.

STRATEGY

Brand Synergy: Crafting Campaign Success by Pairing with the Right Talents

At Mative, we pride ourselves on a strategic approach that goes beyond conventional metrics, tapping into our broad spectrum of stars, influencers, and celebrities. Our strategy isn’t just about numbers; it’s about finding a genuine fit between creators and brands, ensuring they meet and surpass the defined KPIs with authenticity and impact. Through diligent scouting and in-depth discussions with artists, their teams, and management, we identify individuals who not only match but elevate a campaign’s vision. Romina Palm stands as a prime example in our latest endeavor.

Her distinctive style, captivating outfits, and formidable social media presence perfectly encapsulate the essence of the campaign, showcasing our commitment to creating partnerships that resonate deeply and drive meaningful engagement. This approach underlines our campaigns with a unique narrative force, ensuring they not only reach but resonate with the intended audience, driving forward the brand’s objectives with unparalleled finesse.

RESULTS

"From Strategy to Success: Romina Palm's Campaign Hits 2M Impressions, 100K Engagements

The results are undeniable: selecting Romina Palm was the right move, evidenced by the outcomes we’ve seen in reach and engagement. With over 2 million impressions and 100k engagements across TikTok and Instagram, the impact is clear. What sets this apart is the exceptional quality of the content. Romina has flawlessly integrated the products into her content, delivering vertical content that resonates.

The community’s strong reception and increased interest in the products are direct reflections of this success. These numbers not only confirm the strategic fit of Romina Palm but also highlight the campaign’s compelling execution and the vibrant connection she has fostered with her audience.