Driving excitement for Koawach Bars through TikTok creator content

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Driving excitement for Koawach Bars through TikTok creator content

Showcasing Koawach Bars to the TikTok audience.

In a fast-paced world where every moment counts, Koawach introduces a delightful solution for your energy needs: the Koawach Bar. Crafted with a rich chocolate flavor and infused with natural caffeine from Guarana—equivalent to a cup of espresso—these bars are designed to inspire with their taste and functionality. Your go-to bar for an energy boost, whether you’re on the move, in your car, on a train, or riding the bus, Koawach Bars are perfect for those moments when you need to recharge on the go.

Aiming to attract new users to the brand and inspire trial purchases, we at Mative have developed the perfect TikTok strategy to generate buzz around this energizing snack. Join us in introducing the Koawach Bar to a global audience, leveraging TikTok’s dynamic platform to showcase the unique blend of flavor and energy that Koawach Bars offer. Get ready to experience an engaging campaign that not only highlights the bar’s exceptional qualities but also connects with consumers in a meaningful way, inspiring them to embrace the Koawach lifestyle.

Transforming from a niche market player to a viral sensation, powered by creators.

Platforms

Services

3 CREATORS

2,15%

CTR

2,57M

VIEWS

CHALLENGE

Unveiling Koawach Bars' Unique Taste and Boost on Social Media

Craft a compelling social media strategy that shines a spotlight on Koawach Bars, leveraging their unique blend of delicious taste and energizing effect. This strategy aims not only to increase brand awareness and drive sales at our retail partner but also to attract new users to the Koawach brand, inspiring them to discover and enjoy the dual benefits of our bars.

By engaging potential customers through targeted, creative content and interactive campaigns, we’ll highlight the exceptional flavor and natural energy boost that set Koawach Bars apart.

STRATEGY

Snack, Click, Love: Koawach Bars' Recipe for TikTok Success

In executing our strategy, we’ve partnered with TikTok influencers targeting an older, engaged audience, carefully selected for their ability to weave Koawach Bars into their daily lives authentically. This strategic choice ensures our content resonates with viewers seeking both authenticity and a unique energy snack option.

To complement this influencer approach and expand our reach, we’ve integrated TikTok’s Spark Ads into our campaign. This allows us to amplify our message across a broader audience, encouraging a seamless journey from discovery to purchase. A key to our campaign’s success has been the development of strong concepts that feature Koawach Bars in everyday scenarios, resulting in highly relatable and engaging content. These creative approaches have significantly enhanced our content’s performance, leading to higher click-through rates and overall better engagement.

By marrying the authentic storytelling of our influencers with compelling, everyday life creatives, and harnessing the power of Spark Ads, we’ve crafted a multi-faceted strategy that not only extends the campaign’s life but also effectively drives both interest and sales for Koawach Bars.

RESULTS

Koawach Bars Captivate Millions on TikTok

We’re thrilled to announce that our Koawach Bars campaign on TikTok has been a resounding success, exceeding benchmarks and setting a new standard for engagement within our community. With the collaboration of three exceptional creators, each of whom overperformed expectations, we’ve seen remarkable results that underscore the campaign’s impact.

Highlights include:

2.57 Million Views: A testament to the compelling content and strategic dissemination across TikTok, capturing widespread attention.

2.15% Click-Through Rate (CTR): Significantly surpassing industry averages, indicating a high level of interest and intent among the audience.

3 Creators: Carefully selected for their authenticity and resonance with our target demographic, these influencers have been instrumental in driving the campaign’s success.

The strong community response and impressive reach achieved with just three creators highlight the campaign’s efficacy and the power of well-crafted, relatable content in generating genuine engagement. This success not only reinforces the Koawach Bars brand but also sets a vibrant path forward for future campaigns.