Ilkay Gündoğan Partners with Westwing for Home Makeover

Bringing Home Style and Football: İlkay Gündoğan and Westwing Collaboration.

We’re excited to share our latest project: a partnership between İlkay Gündoğan and Westwing, where Westwing transformed İlkay’s Barcelona penthouse into a modern, stylish retreat. Westwing’s design expertise shines through in every part of the Gündoğans’ home, from the cozy living room to the serene bedroom and chic balcony. Each space perfectly balances elegance with comfort, reflecting the family’s style and values.

As İlkay gears up for UEFA Euro 2024, his beautifully designed home serves as both inspiration and a sanctuary. This campaign showcases how professional athletes can create stunning, personalized spaces. What’s more, viewers can shop the look! Westwing has a special landing page with links to all the furniture and decor featured in the Gündoğans’ home, making it easy to recreate this stylish setup. Watch the full story and find the exclusive video on Westwing’s channel. Visit the landing page to effortlessly shop the items and bring a touch of İlkay’s style into your own home.

Mative: Blending Sports and Interior Design Seamlessly

CHALLENGE

Finding the Perfect Match for Westwing's Homestory Campaign

For their Homestory format, Westwing always seeks collaboration partners who align with their brand and have a keen taste for interior design. The goal is to showcase Westwing’s products in a native and compelling way, seamlessly integrating them into the partner’s lifestyle. With the upcoming UEFA Euro 2024, Westwing aimed to feature a player who embodies style and shares their design ethos. The challenge was to find an athlete who not only has a strong public presence but also resonates with Westwing’s aesthetic.

Mative, with its extensive network of athletes, influencers, and artists, was perfectly positioned to meet this challenge. We identified İlkay Gündoğan, FC Barcelona’s star and captain of the German national team, as the ideal partner. His impeccable sense of style and appreciation for modern living made him a perfect fit for Westwing’s vision, enabling us to seamlessly blend sports and interior design in this campaign.

STRATEGY

Leveraging İlkay Gündoğan's Move to Barcelona and His Design Affinity.

Our strategy for the Westwing campaign focused on partnering with someone who embodied style, had a genuine interest in interior design, and held significant media relevance. İlkay Gündoğan was the perfect choice, and here’s how we approached the collaboration: İlkay’s recent move to Barcelona presented a unique opportunity to showcase Westwing’s products. His new home provided a fresh setting to highlight how Westwing’s designs could transform a living space into a stylish, comfortable sanctuary, merging cultural richness with contemporary elegance.

İlkay’s genuine passion for interior design made him an ideal ambassador. His love for modern aesthetics and creating a beautiful home environment aligned perfectly with Westwing’s ethos. This authenticity allowed us to present Westwing’s products naturally and compellingly. With İlkay enjoying a standout season at FC Barcelona and gearing up for the UEFA Euro 2024 in his home country, his media presence was unparalleled. This visibility made him an excellent figure to draw attention to the campaign and Westwing’s offerings. İlkay’s large social media following further amplified the campaign’s reach. His posts about the home transformation with Westwing were expected to engage a wide audience, driving traffic to Westwing’s channels

Finally, İlkay’s role as a family man who values a well-designed home made him relatable to many. This authenticity ensured the campaign resonated deeply with viewers. By aligning İlkay Gündoğan’s personal story and style with Westwing’s values, we created a campaign that showcased stunning design and connected with audiences on a personal level.

RESULTS

Achieving Major Visibility and Impact

The campaign with İlkay Gündoğan and Westwing was a tremendous success, delivering impressive results across various metrics.

High Visibility: The collaboration attracted significant attention, thanks to İlkay’s prominent public profile and our strategic promotion. The campaign’s reach was extensive, capturing the interest of a wide audience and generating buzz across social media and traditional media platforms.

Increased Website Traffic: The campaign drove substantial traffic to Westwing’s website. Fans and followers of İlkay were eager to explore the exclusive content and shop the featured items, leading to a notable spike in visitor numbers and engagement on Westwing’s landing page.

Positive Media Coverage: The campaign received excellent press coverage, with features in lifestyle and design publications, as well as sports media. This positive media attention further enhanced the campaign’s visibility and credibility, positioning Westwing as a leader in stylish, modern living.

Overall, the campaign successfully blended sports and interior design, resulting in a strong impact on both Westwing’s brand and its online presence.

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