Ugreen’s strategy was clear: generate as much buzz as possible in Germany and leverage their ambassador to effectively promote products across Europe. The goal was to not only raise brand awareness but also provide valuable assets for retail partners, showcasing Ugreen’s diverse product range. To achieve this, the campaign needed to be loud, creative, and executed across multiple platforms. While out-of-home (OOH) advertising was a key element, the primary focus of the strategy centered on social media. We designed a cross-channel approach, integrating innovative content to maximize engagement and impact. One of the campaign highlights was a “Travel Essentials” series, where Dennis Schröder showcased what he packed for the Olympics, prominently featuring Ugreen Nexode Power Banks. This personalized approach not only highlighted the product’s relevance in real-life situations but also added a relatable touch to the campaign.

Additionally, we ramped up engagement with numerous giveaways and discount promotions, strategically designed to draw attention and drive sales. To further boost visibility, we heavily invested in targeted social ads across platforms like Instagram, Facebook, and TikTok, ensuring that Ugreen’s message reached the right audiences at the right time. These ads focused on product features, ambassador content, and special offers to maximize conversion and brand awareness. Dennis also authentically featured Ugreen products in his Twitch livestreams, where he was seen regularly using them. This added an organic layer to the campaign, strengthening the connection between the brand and his audience.

Through this combined strategy—social ads, organic content, cross-platform promotions, and Twitch livestreams—we ensured Ugreen’s powerful entrance into the European market, elevating both brand awareness and engagement in a highly competitive landscape.