Said El Mala x PLAYMOBIL Bundesliga Sammelstars
Bringing Bundesliga Stars to Life: Said El Mala x PLAYMOBIL
For its limited-edition Bundesliga Sammelstars collection, PLAYMOBIL brought together six football stars from six different Bundesliga clubs in an exclusive collector’s box. The community had the opportunity to vote on which players would be featured in the collection.
Among the selected players was Said El Mala from 1. FC Köln, one of the Bundesliga’s most exciting young talents. Together with Said, we created an authentic social media activation that showcased the exclusive collector’s item while actively engaging his community.
Creating Impact Beyond the Game.
Platforms
190k
IMPRESSIONS
5,64%
ENGAGEMENT
2
POSTINGS
CHALLENGE
Finding Athletes with Real Influence to Lead Movember in a Key Market
The challenge was to integrate PLAYMOBIL’s limited-edition collector’s box into Said El Mala’s social media presence in an authentic and entertaining way. Beyond simply showcasing the product, the goal was to generate excitement, encourage community interaction, and strengthen the connection between football fans, players, and PLAYMOBIL.
STRATEGY
Unboxing the Hype: Turning Exclusive Collectibles into Fan Engagement
TAt the heart of the activation was a personal unboxing Reel featuring Said El Mala discovering and presenting his own PLAYMOBIL Sammelstars collector’s box.
To drive additional engagement and excitement, the unboxing was combined with an exclusive giveaway. A total of 13 limited-edition boxes, personally signed by Said, were given away to his community.
By combining authentic talent-driven content, product storytelling, and an exclusive giveaway, we created an engaging activation designed to maximize reach and encourage active fan participation.
Deliverables:
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1x Instagram Reel
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1x Instagram Story
RESULTS
Driving Reach and Engagement Through Exclusive Fan Experiences
The campaign generated strong organic engagement and successfully activated Said’s community through the exclusive giveaway.
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133,000 Views
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5,600 Likes
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1,100 Comments
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800 Shares
With a total of 7,500 interactions, the activation successfully combined product awareness, fan engagement, and authentic talent marketing, bringing PLAYMOBIL’s Bundesliga Sammelstars collection closer to a passionate football audience.
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