Our strategy was built around one clear objective: to create as much attention and cultural relevance for Wolt as possible in the lead-up to the World Cup.

To achieve this, we focused on bringing together a highly relevant mix of local icons, football stars and leading creators with a strong connection to Stuttgart and the wider football community. The line-up included names such as Kevin Kuranyi, Sami Khedira, Loris Karius and even German national team goalkeeper Alexander Nübel, combined with digital-first talents like Niklas-Wilson Sommer and Arda Saatçi, one of the most relevant creators in the German market at the time.

A major advantage was Mative’s close relationship with many of the talents involved. This allowed us to move extremely quickly and integrate high-profile names into the campaign on very short notice, despite the highly competitive timing just before the World Cup.

The strategy was not only to create a strong content production, but to maximize the overall visibility of the activation. By bringing multiple high-reach personalities into one moment, we created the conditions for organic amplification through their own communities and networks.

At the same time, the event was opened up to a broader audience, allowing more people to experience the activation firsthand, share content and talk about it across social media. This helped turn the campaign into a wider public moment rather than a closed production.

For the fans on site, the activation became an absolute highlight: the opportunity to see football legends, current professionals, creators and artists come together in one place created a unique level of excitement and proximity.

By combining strong local relevance, high-profile talent and an open community approach, the strategy was designed to create maximum buzz for Wolt — both on the ground in Stuttgart and far beyond the event itself.