Jonathan Tah and Marc Andre Ter Stegen Drive Pluto TV's Christmas Campaign

Beyond the Pitch: Pluto TV and Football Stars Unite for a Trailblazing Christmas Campaign

At Mative, we are renowned for leveraging star power to amplify our campaigns and enhance brand visibility. Our latest collaboration with Pluto TV for their Christmas campaign is no exception, and we are proud to partner with We Play Forward in this endeavor. By teaming up with German national football stars Jonathan Tah and Marc-André ter Stegen, we have strategically utilized their wide appeal and strong reputations to boost the campaign’s impact.

Known for their prowess on the football field, Tah and Ter Stegen also bring a magnetic presence that attracts a broad audience, from dedicated sports fans to general entertainment seekers. This partnership not only highlights Pluto TV’s diverse and rich content offerings but also showcases Mative’s capability to engage influential personalities in meaningful ways, enhancing campaign reach and resonance during the festive season.

Together with We Play Forward, our collaboration taps into the star power of renowned athletes to deliver exceptional marketing strategies that elevate brand experiences and connect with audiences worldwide. This synergy underscores our collective commitment to promoting premium content and enriching viewer experiences across platforms.

Leveraging Star Power: Mative Team Up with Football Icons for Pluto TV's Festive Campaign.

3M

IMPRESSIONS

2.2M

REACH

7%

ENGAGEMENT

CHALLENGE

Creating New Christmas Traditions with Pluto TV's Festive Campaign

In preparation for the festive season, it was crucial to select talents who were not only appealing but also genuine users of Pluto TV. This approach aimed to firmly establish Pluto TV as an integral part of new Christmas traditions. Adding a unique and interactive element to the campaign, an innovative AR filter invites the community to challenge their knowledge of Pluto TV’s series offerings.

This strategic mix of authenticity and technological engagement is designed to deepen the connection with viewers and celebrate the festive spirit in a contemporary, interactive manner.

STRATEGY

Mative and Football Legends Team Up for Pluto TV's Holiday Campaign on Instagram.

To amplify platform awareness and create significant buzz, we strategically selected two German national football players, Marc-André ter Stegen and Jonathan Tah, for our Christmas campaign. Both are not only standout athletes with strong seasons but also active users of Pluto TV, boasting substantial online communities. The campaign aimed to encourage their followers to adopt Pluto TV as a new Christmas tradition and explore its extensive library of series and films.

Executed exclusively on Instagram—where both athletes have their largest followings—the campaign featured ter Stegen and Tah sharing their favorite Pluto TV content. They also engaged with an innovative AR filter designed to test their knowledge of the platform, inspiring their followers to participate in the same interactive experience. To further boost engagement, we organized a jersey giveaway, fostering even greater interaction and community involvement in the festive campaign.

RESULTS

Soccer Stars Propel Pluto TV to 3 Million Impressions and Broadened Audience Reach

The campaign featuring Marc-André ter Stegen and Jonathan Tah proved to be a resounding success, achieving remarkable outcomes and reaching new audiences. We garnered impressive metrics, with over 3 million impressions, a reach of 2.3 million, and an engagement rate of 7%. This strategic initiative not only heightened awareness of Pluto TV but also attracted attention from other top-tier football players, who began engaging with the platform by posting and sharing content themselves.

These results highlight the campaign’s effectiveness in expanding Pluto TV’s audience base and its appeal within the sports community. The active participation of well-known athletes helped to amplify our message, making Pluto TV a talking point among an even wider audience and setting a strong precedent for future promotional efforts.

3M

Impressions

2.3M

REACH

7%

ENGAGEMENT

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