Leveraging the genuine enthusiasm of Dayot Upamecano and Kingsley Coman, both fervent fans and friends of Omar Sy, we crafted a strategy that perfectly aligned with the spirit of Lupin. By organizing an exclusive screening event at Munich’s prestigious Bayerischer Hof, we not only curated an intimate atmosphere but also ensured a cozy ambiance that made all guests feel exceptionally comfortable and at home. This setting appealed directly to influencers and series aficionados, creating a warm and inviting environment that fostered genuine connections and discussions around the series.This strategy extended into a multifaceted content creation effort across the players’ and Netflix’s social media channels.

Engaging challenges, insightful character discussions, and spotlighting the footballers’ personal connection to the series were key components. Despite budget constraints, our approach was inclusive, expanding the campaign’s reach by incorporating additional creators like ENo, Samir Homa, Jannik Freestyle, and Fabia Bengs. These influencers amplified our message on their platforms, significantly enhancing our visibility.The campaign’s impact was magnified through a targeted social media strategy, where content was not just shared but became a part of an engaging conversation among fans. The cozy, welcoming atmosphere of the event, combined with limited physical attendance, achieved substantial online engagement, demonstrating the power of strategic influencer partnerships and creative content integration. This approach not only heightened anticipation for Lupin Part 3 but also set a new benchmark for immersive, event-based marketing in the digital age, underlining the importance of creating an environment where everyone feels valued and engaged.