Two Icons, One Platform: Nico Hülkenberg & Antonio Rüdiger Showcase Netflix’s Sports Diversity
Rüdiger & Hülkenberg Bring the Spotlight to Netflix Sports!
In collaboration with German national football star and Real Madrid player Antonio Rüdiger, as well as Formula 1 veteran and standout talent Nico Hülkenberg, we created impactful campaigns for Netflix. The objective was to highlight Netflix’s Sports Slate, showcasing the platform’s diverse range of sports titles and promoting its wide variety of sports entertainment.
Through high-quality production and engaging, humorous content, we successfully generated significant buzz and outstanding engagement, delivering remarkable results.
At Mative, we create impactful campaigns with athletes from all verticals, showcasing their strengths and stories.
Platforms
+150M
VIEWS
+15
COUNTRIES
SOLD OUT
PRODUCT LINE
CHALLENGE
The Challenge: Highlighting Netflix’s Sports Diversity!
Netflix boasts a wide selection of sports series, documentaries, and films that ignite the passion of sports fans worldwide. Together with Netflix and RSA, our mission was to highlight this incredible diversity. To achieve this, we tapped into our extensive portfolio of athletes, carefully selecting those who not only fit the campaign but are also true Netflix fans.
Additionally, the NFL brought live games to Netflix during the holiday season, adding another layer to the campaign. The challenge was to seamlessly combine these elements, crafting a cohesive narrative that showcased Netflix’s unparalleled sports offerings.
STRATEGY
Unveiling the Future of Lawn Care with a Celebrated European Ambassador
Our strategic approach in identifying Michael Ballack as the face of ECOVACS for the launch of the GOAT G1 robotic lawnmower hinged on several key insights. Ballack, renowned for his tenure as the German national football team’s captain, embodies not just sporting excellence but also a broader appeal that transcends the boundaries of football. His known penchant for perfection, especially in maintaining a pristine lawn, aligns seamlessly with the GOAT G1’s promise of flawless automated lawn care.
Ballack’s significant media presence and his status as a household name across Europe offer an unparalleled advantage in penetrating diverse markets. His reputation for precision on the football field mirrors the meticulous engineering behind the GOAT G1, making him the perfect testimonial for conveying the mower’s value to consumers who appreciate the finer details in lawn maintenance.
By choosing Ballack, we leverage his personal commitment to perfection and his wide-reaching influence to underscore the innovative features of the GOAT G1. This strategic alignment not only enhances the product’s visibility but also solidifies its position as a leading solution in the realm of home gardening technology. Ballack’s endorsement provides a credible and relatable narrative, ensuring the GOAT G1 is recognized not just as a robotic lawnmower, but as a symbol of excellence and precision in lawn care, mirroring the qualities he is celebrated for.
RESULTS
50 Million Impressions and Sold Out: A Resounding Success in Lawn Care Innovation
The collaboration between ECOVACS and our esteemed European ambassador for the debut of the GOAT G1 robotic lawnmower has exceeded expectations, captivating a wide audience across Europe. Our strategic approach, combining cross-media channels with a strong emphasis on paid media campaigns, has significantly amplified our reach, particularly on social media platforms.
This robust strategy resulted in an impressive achievement of over 150 million impressions underscoring the campaign’s broad appeal and the engaging power of our content. The extensive visibility and engagement have been instrumental in the highly successful launch of the GOAT G1, with demand reaching unprecedented levels, leading to temporary stockouts and highlighting the market’s enthusiasm for innovative lawn care solutions.
Encouraged by this success, the partnership has been renewed for an additional year, reaffirming the effectiveness of our collaborative efforts and the positive impact of leveraging social media to connect with consumers. This extension is geared towards sustaining the momentum and further exploiting the synergies between targeted paid media initiatives and the influential power of our ambassador, aiming to solidify ECOVACS’s leadership in the home robotics sector and continue driving impressive results in terms of brand awareness and product interest.
+150M
VIEWS
15
COUNTRIES
SOLD OUT
PRODUCT LINE
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