Boosting Social Media Reach and Winning Customers for Lebara

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Boosting Social Media Reach and Winning Customers for Lebara

Develop, manage and grow the Lebara Social Media Channels.

Over the course of two years, we were privileged to oversee the German channels for Lebara, one of Europe’s leading ethnic mobile service providers. Our efforts encompassed a full 360-degree management approach, focusing on innovative social media strategies, robust community management, targeted paid media campaigns, and the conception of unique content strategies and formats. These initiatives were designed not just to attract new customers but also to significantly enhance brand visibility. Part of our success lay in crafting exceptional creatives that resonated deeply with the audience, leading to outstanding performance and engagement.

This partnership stood out for its impressive reach and our commitment to stand by our client’s side through every challenge. Our ability to adapt to the evolving needs of the German market played a pivotal role in exceeding Lebara’s marketing goals. By introducing innovative content strategies and captivating creatives, we were able to connect with audiences in meaningful ways, driving both brand awareness and customer acquisition. This successful collaboration underscores our expertise in engaging diverse audiences and solidifies our reputation as leaders in delivering comprehensive digital marketing solutions.

Winning Formula: Powerful Content Marketing Fueled by Creativity and Drive!

Platforms

Services

300%

FOLLOWER INCREASE

15%

UPLIFT IN SALES

5,6%

ENGAGEMENT RATE

CHALLENGE

Amplifying Brand Affection and Awareness for Lebara

Confronted with Lebara’s dissatisfaction regarding their social media presence and absence from key platforms, we at Mative were tasked with developing a new social media strategy. Our goal was not only to enhance their visibility and engagement but also to create a cohesive brand image that resonated across all channels, without focusing solely on the addition of TikTok.

The challenge was to elevate Lebara’s brand awareness and expand its digital footprint, making their tariffs and services more attractive and talked-about online. By leveraging creative content strategies and tapping into current social media trends, our objective was to significantly increase Lebara’s reach and strengthen its brand image within Germany’s competitive market.

STRATEGY

Lebara's Success Story through Engaging Content Strategy and Influencer Collaboration.

In refining Lebara’s social media strategy, we built on our existing relationship, where we’ve managed their channels with a keen focus on audience engagement. By integrating influencers as brand ambassadors and crafting a unique “language” that highlights Lebara’s core messages and USPs through visual storytelling, we’ve elevated their content to not only convey values but to also captivate the audience.

Embracing current trends, especially through engaging content like Reels and TikTok formats, we’ve ensured Lebara stays at the digital forefront. These innovative formats are designed to resonate deeply, making Lebara’s presence not just noticeable but also memorable and shareable.

Our ongoing strategy aims to further define and strengthen Lebara’s brand identity, making their social media platforms more dynamic and community-focused. This approach underlines Lebara as a relatable, forward-thinking brand in the telecommunications industry, building on our successful management of their channels.

RESULTS

Boosting Lebara Plans with Strategic Social Media Mastery and Impactful Influencer Collaborations

Our results speak volumes: Through our targeted content strategy, we achieved an impressive 300% increase in follower growth across Lebara’s social media platforms. This surge in audience engagement not only expanded Lebara’s reach but also laid the foundation for a robust digital presence.

Moreover, our strategic use of paid advertising approaches played a pivotal role in driving sales and attracting customers to Lebara’s new plans. These efforts translated into a significant uptick in customer acquisition, as we successfully tapped into new market segments and heightened interest in Lebara’s competitive offerings.

This dual approach of organic growth and paid promotion has proven to be a winning formula, ensuring that Lebara not only reaches a wider audience but also converts this reach into tangible results. Our comprehensive strategy underscored the power of innovative content and smart advertising in creating a lasting impact on brand growth and customer engagement.”